The Modern Marketer's Playbook

A deep dive into the marketing growth strategies we use every day. No bull****, just actionable insights for fellow marketing pros.

Sharpen Your Edge. Drive Real Results.

Google Ads

Low-Competition Keywords: Your Google Ads Secret Weapon

Stop overspending on competitive keywords. Learn how to find and leverage low-competition keywords to gain an edge, lower your CPC, and boost conversions.

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Conversions

The Power of Micro-Conversions: Finding and Fixing Funnel Leaks

Unlock the power of email for customer retention and re-engagement with segmented lists.

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Website Optimisation

Google Pagespeed Insights: A Guide to Boosting Your Landing Page Speed

Learn to boost your site's speed with Google Pagespeed Insights. Understand Core Web Vitals (LCP, FCP, Speed Index) and fix common issues to improve your SEO and conversions.

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Google Ads

The Ad Position Strategy That Changes Everything: Why I Use Impr. (Top) % to Control My Google Ads Budget with 2 hidden performance stats

Many advertisers ignore these powerful metrics. Discover my personal strategy for using Impr. (Top) % and Impr. (Abs. Top) % to optimize campaigns for better ROI.

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GMB

Top 3 Google Business Profile Optimizations

Unlock more local customers with a powerful Google Business Profile. Learn our top 3 tips for optimizing your listing and boosting your business's visibility.

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Google Ads

Should You Enable Google Search Partners in Your Search Campaign? (Pros, Cons & When to Use It)

Should You Enable Google Search Partners in Your Search Campaign? (Pros, Cons & When to Use It)

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